93% of Our Clients Would Refer Us to Friends or Family

Just one simple question can tell an entire story. “How likely is it that you would recommend Key Mortgage to a friend or colleague?” This one question is the baseline for all Net Promoter Scores (NPS) and the resulting answer speaks volumes about the customer experience with a company.

NPS is commonly used in a variety of industries to measure the satisfaction rate of clients. “The highest compliment you can give is the referral of a friend, family or co-worker” is a common tagline in agents’ signatures. NPS essentially takes that tagline, poses it as a question and then collects the responses.

This score can be anywhere from negative 100 to positive 100. The higher the score, the more people are saying they would refer. A score of 50 is considered excellent and over 80 is considered world-class.

Historically, the financial industry as a whole has been in the mid-40s (44 in 2023) with banks in the mid-30s according to CustomerGauge, a leader in NPS software and analysis. In 2023, Key Mortgage’s NPS was an astounding 93. In fact, five times last year we received a perfect score of 100 from our buyer’s agents. Here’s why this should matter to you:

We want to perform so well that your clients become raving fans — referring family and friends — and from the looks of things, we are knocking it out of the park! 

Together, let’s work and get YOU more referrals. Reach out to a Key Mortgage loan officer today.