When buyers apply for a mortgage, credit bureaus often sell their information to other lenders through what are known as trigger leads. This results in buyers getting bombarded with calls, texts, and emails from unfamiliar lenders within hours of applying.

In September 2025, the Homebuyers Privacy Protection Act (HPPA) was signed into law. Starting March 2026, it will largely ban the sale of trigger leads. With the new law, buyer protection will be the default, and credit bureaus may no longer broadly sell trigger leads unless:

• They are the buyer’s current mortgage originator, loan servicer, or a bank/credit union with which they already have a relationship.

• The buyer chooses to opt in to receive offers from other lenders.

Why it matters to you. 

So, what exactly does this mean for your business? Here are a few examples.

1. An improved client experience
You know how frustrating it is for your client to be flooded with unsolicited calls just after starting their homebuying journey. With this law, that distraction is minimized — helping keep clients focused on the process and the professionals they’ve chosen to trust.

2. A stronger emphasis on trusted partnerships
Because only lenders with existing ties can contact buyers, your relationship with your Key Mortgage partner gains even more importance. Having reliable partners ensures buyers receive consistent advice rather than mixed messages from unfamiliar competitors.

The bottom line? It’s a win for consumers.

The HPPA is a win for consumers and a shift for the mortgage industry. Because you can build that winning home buying and selling team with Key Mortgage and your B&W title attorney, your client will not be overwhelmed with the noise and misinformation that is so easily provided these days, and keep their focus on you, your team, and your advice. This provides a seamless, transparent experience that makes them WANT to share your name with all of their friends, family, and colleagues.

Want to learn more about this topic or, more importantly, how to create that unstoppable team? Reach out to your favorite Key Mortgage loan officer or managing broker if you need to find one.