We all see it in the market: buyers who think they’ve got a good rate or the best loan but still aren’t completely sure. Uncertainty slows decisions, stalls momentum, and sometimes even derails sales. That’s exactly why we created Second Look — a free, no-pressure review of a borrower’s current loan structure and interest rate by a Key Mortgage loan officer. 

Plus, clients receive a $250 gift card just for having the conversation. 

Here’s how Second Look benefits you:

• It offers peace of mind for your buyers. They receive a professional review of their loan and interest rate, allowing them to feel confident that they’re making the best decision. 
• It’s a conversation that adds value, even if they don’t switch. Your clients get clarity and understanding, not just figures. 
• It’s a reason to re-engage prospects who went silent. Some prospective homebuyers need assurance more than urgency — this gives them both.
• It’s an easy tool you can offer without doing too much heavy lifting. Simply refer your clients to a loan officer, and the Key team does the rest. 

Second Look is not about pressuring buyers to switch. It’s about helping them understand their options, compare them intelligently, and feel confident in what they choose. That’s the kind of value that strengthens relationships and builds referrals.

If you have clients who are on the fence about their rate or loan choice, or who simply want reassurance they’re doing the right thing, offer them a Second Look. It’s a free, buyer-friendly way to provide certainty and show them you’re working in their best interests.

Here’s to clear choices and confident clients in the new year!