We all know the importance of nurturing relationships and staying in front of our clients. While nothing replaces the need for your custom outreach, Key Mortgage wants to make maintaining your automated touchpoints easier for you with a new co-marketing opportunity.
By co-marketing you to our mutual clients, we are able to increase your opportunities at critical stages of the loan process. From initial referral to the actual loan process and then after closing, your picture and contact information will be displayed at the bottom of our automated email campaigns to our joint clients. Here are just a few examples of how this co-marketing works:
We send 1-2 emails per month for 8 months during the prequalification and preapproval process, and then every six weeks ongoing.
The client receives up to 8 messages on the status of their loan during the mortgage loan process.
Monthly post-close nurture emails offer mortgage incentives to family and friends.
For a personal touch, we also send home loan anniversary and birthday messages.
Our average open rate is north of 70% and our unsubscribe rate is below .5%.
According to the 2022 National Association of REALTORS Profile of Home Buyers and Sellers, 73% of sellers said they would definitely use their agent again but only 27% actually did. In that same study, 89% of home buyers said they would use their agent again or recommend their agent to others. The numbers speak for themselves — so as your partner, we want to ensure your clients return to you to help themselves, their friends and their families.
Ready to learn how to become a co-marketing partner and increase your automated activities?