In a recent article from The Mortgage Note, the focus is on the flashy mortgage rates that grab attention online and whether they truly benefit borrowers. Jen Poniatowski, Senior Vice President of Mortgage Growth and Market Development at Key Mortgage, explains that these offers are often crafted to entice clicks, noting that rates are “manipulated to look a bit lower to entice customers” and that seeing 5.99% simply “looks way more appealing than 6%.” Poniatowski also stresses than when an advertised rate seems dramatically lower than prevailing averages, it’s likely “just looking to get your attention.” The key takeaway for borrowers is to understand where the broader market stands and how their own financial profile fits in before assuming a headline rate is the deal it appears to be.

Read the full article here: https://www.themortgagenote.org/click-worthy-mortgage-rates-are-they-worth-your-time/