As we head into the next quarter, we are taking a more intentional approach to how we show up for our clients. For all of Q2, we’ve introduced a $450 closing cost credit designed to support the people who consistently show up for our communities – the ones who don’t always ask for recognition, but absolutely deserve it.

This includes:

• Healthcare workers
• First responders
• Education professionals
• Military service members
• And clients exploring a refinance opportunity (extended from Q1)

While the credit itself is straightforward, the impact can be meaningful, by helping to offset upfront costs, improving overall affordability, or simply making the decision to move forward feel a little more manageable.

From a strategy standpoint, this creates a natural and relevant reason to reconnect. Think about the clients you’ve worked with, or almost worked with, who fall into one of these categories. Many are still in a holding pattern, whether from last year’s rate environment or uncertainty around timing.

Each of these credits can also be paired with our Second Look Program, meaning we can review any existing offer and often improve the structure, whether that’s rate, cost, or overall positioning.

Identify a few clients who fit this profile and make the introduction to your Key Mortgage loan officer. We’ll take it from there, reviewing the opportunity, applying the credit, and making sure they’re positioned as strongly as possible.

Thank you, as always, for the way you show up for your clients. We’re here to support you in making sure they feel it.