Did you know in a recent Redfin Survey (Sept 2024) that 43% of all homeowners over the age of 60 said they NEVER want to sell their home? And can you guess what the top two reasons were they gave for feeling that way? 63% said it was because they owned their home free and […]
Could a Higher Rate Help Your Clients?
A few years ago, many of your clients who bought or refinanced took advantage of historically low mortgage rates — the lowest averages in almost 50 years. It’s one of the known contributors to the low inventory as consumers are having a hard time psychologically giving up that incredibly low interest rate that no longer […]
Whether Buying or Selling, Be the Expert
As our clients awaken from their home search hibernation this is the perfect time to brush off your condominium knowledge and ensure you are putting your clients in the best possible position when making an offer on a condominium. By now we’re all familiar with the major changes to financing condominiums that started in the […]
February is Black History Month
Celebrating Black History Month: Honoring the Past, Present, and Future Every February, we celebrate Black History Month, a time to honor African Americans’ rich cultural heritage, achievements, and contributions throughout history. The observance is deeply rooted in the work of Carter G. Woodson, a pioneering historian often called the “father of black history.” Born in […]
Let’s Keep Talking Preapprovals: SecureShop
Last week we discussed how all preapproval letters are not created equal — it matters how your client obtained it and the quality of the conversation between loan officer and client. What we didn’t touch on is the weight a preapproval letter has in the overall mortgage loan process. Regardless of the process through which the […]
Let’s Talk Preapprovals
One of the key connections between the homebuying process and mortgage lending is the preapproval. What agent doesn’t ask their client early on, “Have you been preapproved yet?” It’s a valid question — why take the time to schedule showings if the client hasn’t been preapproved? Consumers today can self-serve, so the concept of going through […]
New Year, New Strategies
Real estate markets are like snowflakes, no one is exactly the same. The one thing they do have in common is that with each new year comes the expectation that there is some new strategy to gain more buyers and sellers. In reality, we need a good old-fashioned consultation and an understanding of what tools we […]
2025 Predictions
Welcome, 2025 — we have been anxiously awaiting your arrival! We know business never stops, but ushering in a new year brings a new sense of excitement and anticipation. So we thought it would be a good opportunity to gather together what some of our industry experts say 2025 could bring, and the economic conditions […]
Union Member Get $450 at Closing
You can save your union member clients $450 at closing when they close with Key Mortgage. Each quarter, Key Mortgage has been giving you a chance to save your clients money with our Client Appreciation Closing Credit Costs. These are special quarterly closing cost credits to a unique segment of potential homebuyers. Together, we’ve helped […]
2024 Preapprovals = 2025 Buyers
As we head into the holiday season we inevitably have our eyes on 2025 strategies and ways to garner new clients and opportunities. We’re making business plans, analyzing marketing efforts and reading up on new ideas for the new year. But what about those clients you engaged with in 2024 that didn’t buy? Do we […]
