Did you know that one of the major reasons a new homeowner may stay on the sidelines is because of their student loan debt? Those monthly payments can be a roadblock to obtaining a mortgage loan or affording a housing payment. But what if we had a solution that could make owning a home a […]
Rate Cuts Part Two: What to Expect for 2025
We’re not sure who creates the calendar for Federal Reserve meetings, but didn’t they notice there was a presidential election just days before it and might get lost in the shuffle?? Do you think it might be overshadowed? There was obviously a lot of headline-making and policy-making news last week, and the markets had much […]
Business Planning Just Got Easier
Before we give thanks and enter the holiday season, it’s time to reflect on our 2024 business and plan for 2025. It seems like we are never without an “unprecedented” event these days — the fortunate thing is that EVERYONE had these same events to work through. I have found those with a plan, a […]
Don’t Be Spooked by Change
Why would any regulatory body or agency choose October 31 to make a change? We are already predisposed to fear change — Let’s leave the spooky stuff to haunted houses. The most recent change in the mortgage industry that will impact your world is the process in which a reconsideration of value. Let’s learn what’s […]
What’s UP with interest rates?
In late September, the long-anticipated federal funds rate cut arrived, and we saw rates hit the year’s lows. Fast forward a few weeks and we are now sitting about where we were before the rate cut — what gives? Why are mortgage rates moving up and not down? Will this slow down demand? We believe […]
Paging All Doctors — Your Loan is Back!
Our KeyCares Physician Loan program is back and better than ever! We’re excited to introduce expanded loan amounts, FICO scores and condominium offerings that will allow you to be a better resource to your clients and expand your network into the vast medical industry here in Chicagoland. Massive student loan debt, evolving employment structures and […]
Buy Before You Sell – Expand Your Client’s Options
For years, the dreaded “sale of present home” contingency has essentially been taboo — leaving many would-be buyers on the sidelines. While some are able to navigate this landscape with their financial savvy and risk tolerance to make an offer without having to sell their current home, there is a significant population that is either […]
A $450 Gift to Your First-Time Homebuyers
There’s no place like home for the holidays, and for first-time homebuyers, that new home is where future memories and traditions begin. We know many buyers are still waiting for the right moment to make their move — and we want to help make that decision easier. From October 1 – December 31, 2024, Key Mortgage […]
The Fed Cut, Now What?
What our collective industries were waiting for finally happened — the eagerly anticipated Federal Reserve rate cut! With the Fed Funds rate cut by .5%, buyers are lining up to take advantage of this, right? Well, not exactly — let’s talk about why. In our series of articles on this subject, we’ve explained that while […]
We are on FedWatch – Where are Rates Going?
For months now, the media and our industry have been predicting rate cuts. They’re looking for the magic bullet to get sellers off the sidelines and make homebuying more attractive and affordable, but anyone who bet on those rate cuts in the first half of the year was out of luck. Unlike gravity, what goes […]
